Search Engine Marketing(SEM) has become one of the most effective ways of digital marketing to grow a business in an increasingly competitive market. With the help of search engine marketing, you can increase the visibility of your website in search engines using either paid or unpaid methods.
Search Engine Marketing can also be defined as the process of getting traffic from search engines either organically or via paid methods. SEM activities also include paid search ads, PPC(pay-per-click), cost per thousand impressions(CPM) and cost per click(CPC).
Before SEM was introduced, only SEO was used for optimizing websites for better visibility and nobody cared about anything else. Back then, people were unaware of the fact that there might be other methods that could help to increase the conversion rate or boost website traffic.
But, with the introduction of SEM, new ways of increasing traffic to the sites were also introduced. With SEM, people can take advantage of paid search advertising(PSA) and pay for their ads to appear on search engine results and increase visibility.
Advantages of SEM
As we all know, SEO and basic unpaid social media marketing take time. According to Google, it can even take up to a year for a quality site to scale the rankings. It also depends on the strategies applied and what the competition is doing.
On the other hand, SEM positions you on the first page of Google. This can help a significant new business with no current visibility or brand recognition get instant attention. This has a significant effect on your sales if you have the right processes in place to turn this exposure into paying customers.
Nowadays, almost everyone is online and over 90% of online experiences start with a search engine. Search engines drive more traffic to websites than any other source. People always use search engines to find what they’re looking for. And, with SEM, you can be the one to serve them what they’re looking for by targeting the niche market.
Besides, SEM allows you to get focused on your target customers in a way you never could with traditional marketing. Distinguishing the main target market increases your chances of converting clicks to sales more than just a plain ad.
With paid ads, your brand new business can also appear above your competitors on the search results. With a strong SEM strategy, you will always have the advantage over your competition who are only depending on traditional SEO.
SEM is scalable, meaning, you can start small, test things out and as the revenues go up, increase the number of ads. You can even remove the ads that are not working. This helps you to refine your campaigns as well as increase your daily ad spend.
In today’s world, no business or website can survive online unless it follows solid search engine marketing practices. SEM gives you the right tools and process to help you gain more visibility in search engines either by getting higher positions in organic results or better positions for your ads. Besides paid or organic SEM, one major factor you have to think of when it comes to reaching more customers is to always put the user experience on top of anything else. You should make sure that you have a great website with great content and is easy to use before approaching any means of advertising.
Once you have everything in place, then you can move on to start working on your SEO and gradually work your way to SEM and different measures.
If you’ve been following our previous blogs, you might already know what SEO is and why it’s important for any business. SEO refers to the process of making changes to your website content and/or design to help it appear higher in search engines, especially Google. It helps you increase your visibility on the web and get organic traffic from the search engine results page. Various factors affect website optimization which includes the speed of your site, content, server and source code management. It also depends on your business’s social media involvement.
In this post, we’re going to be talking about some of the best SEO tools in the market that you can use to improve your site’s visibility and reach. These tools can also help you check the SEO status of your website.
Whenever you talk about SEO, Google is the first thing that comes to mind. So, we’re starting our list with a wildly popular analytics tool from Google.
Google Analytics is a free tool that gives you access to a wide range of data that can be used to improve your website’s SEO. It lets you track and analyze your site and visitors data. The main data that you Google Analytics can track on your site are page views, events and transactions.
With Google Analytics, you can use advanced filters that let you segment data results so you can only focus on what’s important to you. Besides this, you can also add secondary dimensions to your reports to segment data and dig deeper into the results.
Google Search Console
Google Search Console is another free SEO tool from Google that provides data about your website’s search metrics. It checks the status of your site, URLs and so on. It helps you identify underperforming keywords, optimize pages with high rankings and low click-through rates. Besides these, it also helps you fix sitemap issues and do a lot more.
Google Search Console’s index coverage report helps you understand how Google crawls your site and find issues on your website that are keeping your pages from getting indexed.
Mozbar is a free browser extension that provides on-page access to Moz’s link metrics and site analysis tools. It is a powerful tool to analyse a website’s SEO status. It can help you find out the critical issues on your website and ways to improve them.
Mozbar also creates Domain Authority(DA) and Page Authority(PA) which play a vital role in improving the rank of your website on search engines.
SEMrush is an all-in-one SEO tool and is among the top SEO analyzer tools in the market. It makes it easier to perform an SEO audit on your website and helps you identify any issues on your site that are keeping you from achieving the best results.
Ahrefs is one of the best SEO tools, best used for backlink analysis. It can be used to backlink auditing, URL rankings, keyword research, competitive analysis and much more.
Ahrefs also offers organic search reports to help you identify your competitors, their traffic, links and keywords so you can compare them to yours and improve them accordingly.
Google PageSpeed Insights
Google PageSpeed Insights is another free tool from Google that helps you analyze your website’s overall performance and gives you suggestions to make it better. Since Google rewards pages that load faster, improving your site’s speed can lead to better search rankings.
It can report on the performance of a page on both desktop and mobile devices and provides easy to understand suggestions on how the page can be improved. Google PageSpeed Insights gives you a performance score that summarizes your page’s performance.
If you want to get the most out of your SEO efforts, you need to start looking for the best SEO tools and using them. Any of the above tools can help you easily optimize your content, monitor your competitors and improve your rankings quickly. Now, it is up to you to choose which tool suits your business the best and start working on your website optimization. You should always go for the one that can help you drive more traffic, generate leads, boost sales, and expand your reach.
SEO can be an excellent way to increase traffic to your website, however, it surely is a bit confusing and difficult. It is necessary that you know or learn about other means of driving traffic to your website besides SEO. This way, even if your primary traffic source fails you, the site traffic won’t be affected.
In today’s post, we’ll take a look at some ways that you can use to increase your website traffic besides SEO.
The most obvious option to help increase website traffic is advertising. Online ads can instantly generate hundreds, if not thousands, of clicks to your website. In 2020, paid search and social media ads are two of the most excellent ways of attracting visitors to your site. They can help you instantly build your brand and get your site in front of thousands of people.
You should always adjust your paid strategies to your site to suit your marketing goals, meaning, you don’t just want more traffic, instead, you should try to increase conversions too. For this, both ads and the content you’re offering should be attractive, relevant and convenient to the visitors.
If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target high commercial intent keywords as part of your paid search strategies. Yes, competition for these search terms can be fierce (and expensive), but the payoffs can be worth it.
2. Social media
It’s not enough to just produce great content and hope that people find it; you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. They can massively impact your business and its ability to generate traffic and sales.
You need to provide value to your customers/followers on social media and develop some goodwill between them and yourself. For this to work too, you should try to create more engaging content so you can gain more traffic through your social media platforms. If your content is good enough, people will be persuaded to visit again, so that they can consume some of your latest content.
They’ll also be more inclined to follow you on social media, which can help drive traffic when you post content in the future.
3. Guest Blogging
Guest blogging is another very important and effective way of generating visitors to your website. Many industry giants offer guest blogging on their site, which helps them increase traffic to their website as well as the writers’ websites.
Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand. However, when it comes to guest blogging, you need to consider a couple of things. First being, finding the right websites that accept guest posts and target your niche market. For this, you can do some research online. You can also take a look at this site where Peter talks about the best sites to guest post.
Another main point to consider for guest blogging is to write compelling content for the site that you’re going to be working with. This gives the right target audience a strong reason to read your content.
4. Go After Referral Traffic
Instead of trying to convince other sites to link back to you, you should try and create content that people want to be linked to. Always write compelling content so that it attracts visitors and authors from other sites who would like to link your content or site in their blogs.
You can generate more referral traffic by publishing your website to online directories, leveraging social media, commenting on blogs on popular sites and being active on industry forums.
5. Posting On LinkedIn
Research shows that LinkedIn accounts for more than 60 per cent of all traffic from social media channels to company websites. Its robust targeting capabilities play a major role in generating traffic for companies. Over the years, LinkedIn has become much more than a means of finding a perfect job.
It is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis. Doing so can boost traffic to your site, as well as increase your profile within your industry, especially if you have a moderate to large following.
6. Improve Your Site
You can improve your site in a couple of ways like making it responsive and load faster. The days when internet browsing was done exclusively on desktop PCs are long gone and the number of people using their mobile phones for browsing the internet has increased significantly. If your website is still not responsive and looks good only on desktops or larger screens, then you’re basically telling your potential customers to go elsewhere.
So, making your site responsive has become a must to not just make it look good, but also to increase your traffic.
Besides responsiveness, you should also focus on making your web pages load faster. People hate it when they have to wait forever to just visit a page. And, your bounce rate will be very high as well. You can try various measures like optimizing images, page structure and other third-party plugins to make your site load faster.
These are just a couple of things that you can implement on your site to gain more traffic besides SEO. You should always make sure that the content on your site is good, and relevant to the niche market you’re targeting. Without good content, converting your site visitors into potential customers is nearly impossible.
Search Engine Optimization, better known as SEO, is the process of making changes to your website’s content and/or design, to help the site appear in the search engines on higher ranks. Here is the harsh truth. If you are not ranking in Google’s top 10 results for your target keywords, your website might as well be invisible on Google.
According to the reports, 80% of searchers never go past the first page of search results, which is why it’s so important to rank on the first page of Google.
Google has several strategies and techniques that you can follow to rank higher, but if you don’t get the basics right, your chances of ranking on Google’s page 1 are very minimal. In this article, we will be sharing some of the best practices that you can follow to rank higher in Google search results.
Search Intent Optimization
Search intent refers to the purpose behind every search query or the reason why a user searches for anything on the internet. When a user searches for something, Google returns relevant results to match the search intent. It is their ultimate priority to understand and satisfy every user’s search intent.
For example, if you search for “how to make cakes”, the top search results on Google will be blog posts, videos or articles on how you can make cakes, not e-commerce sites that sell cakes. Google understands that the user who requested this search is trying to learn something, and not buy.
Similarly, if you search for “buy cakes”, the top search results will all include e-commerce sites/pages that sell cakes online. It won’t display the recipes, because in this case, the user is looking to buy something.
In short, if you want to rank your pages on Google’s first page, you need to understand what search intent is and create your content accordingly.
Also, based on the keywords used, the search engine might interpret their query as having different intents behind it, which are also known as common search intent:
Informational – if a user searches for simple information like COVID-19 reports
Navigational – if a user searches for a specific website or pages like IMDb, Facebook login, etc.
Commercial – if a user searches for a category of product, but hasn’t reached a final decision yet like best smartphones 2020
Transactional – if the user searches for a specific product with the intention to buy something like buy 15’’ MacBook pro
Proper Title Tag and Meta Description
A page’s title tag and meta description are two of the most important meta tags on the page. Google actively looks for the keyword inside your title tags to figure out if the content is relevant or not for certain search queries.
Search engines typically display the first 50-60 characters of a title. In the case of Google, it displays the full title of your page as long as it’s under 60 characters. Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query.
The best practices to implement while creating title tags are to include the target keywords on the title tag itself, write a title matching the search intent, avoiding title tags duplication and keeping it descriptive but short.
Similarly, the meta description is a brief summary of a page and is displayed below the title tag in search results. It doesn’t directly impact search ranking but can influence CTR(click-through rates).
The practices to keep in mind when creating meta descriptions are to write unique meta descriptions for each page, using action-oriented copy, including target keywords, matching search intent and providing an accurate summary.
One of the biggest problems with images on any site is related to their size and the disk space they consume. Images often take up a long time to load, making the site slow, which then impacts the user experience. So, it’s best to always compress the images used on the site for faster page load.
Besides image compression, another very important thing to do with the images on the site for better SEO is to add the alt text for every image. The alt text is the text used to replace the image when the image itself is not available. Besides, it also improves web accessibility and helps browsers better understand the images on the site.
Page Speed Optimization
Just like images, if your site takes a long time to load, the users won’t be waiting long to see the content. This eventually leads to the drop in your Google rankings.
For improving page speed, most common things that you can implement are minifying CSS and JS files, enabling browser caching, deleting unnecessary plugins, reducing server response time, reducing the number of redirects and compressing images.
Short and Readable URLs
Often overlooked when it comes to SEO, URL structure is also an important factor for better SEO. Using tidier URLs that are short and human-readable can improve your rank on Google search results. The URL should properly describe what the content is about, this way, there will be more chances of people clicking them and visiting the site.
The keywords used inside the URL also help Google and other search engines figure out what the content is about. The URL structure should always be as simple as possible and you should always try to use short keyword-rich URLs.
Responsiveness defines the behaviour of any site and its ability to adapt to any screen size. If your website isn’t properly optimized for almost all screen sizes, you might lose a lot of traffic. So, you should always make sure that the site looks good on both the web and the phone.
Google also uses mobile-first indexing, meaning, it always first looks at the mobile version of your website and ranks it accordingly.
Secure HTTPS Protocol
The site’s connection should always be secure as Google favours websites with secure connections over insecure ones, especially when any sensitive data is sent through them.
If your site contains a contact form, a payment system or a login page, then it should always run through HTTPS.
Internal links are another important factor for better SEO because they establish an information hierarchy for the website. Besides, they also help Google get a deeper understanding of the content on the page.
We know Google penalizes backlinks with exact match anchor texts if done too much, but it doesn’t penalize any site for internal links. The best SEO practice is to add internal links from top-ranking pages on your site to pages that need a boost. The key is to make these links relevant to the users as well. The focus should always be to highlight those pages that you consider to be most important.
In addition to all these points, you should also keep in mind that SEO depends on the quality and the length of your site’s content. So, you should always make sure that there’s enough content on every page of your site so Google can crawl through each one of them and index them properly.
The practices outlined above are a great starting point for achieving higher search rankings on Google. That being said, the competition for the top position on Google’s first page is huge and highly depends on the market your business operates in. You should stay up to date with the latest SEO trends to stay ahead of the game.
Hypertext Preprocessor, PHP is a popular web-scripting and server-side language created in 1994 by Rasmus Lerdorf. Mostly used for developing dynamic web applications, PHP is an open-source, interpreted, and object-oriented scripting language that can be executed at the server-side.
PHP runs much faster than scripts written in other languages like JSP and ASP. It uses its own memory to automatically lower the server workload and loading time, resulting in faster processing and better performance.
PHP is best for developing both static and dynamic web applications and WordPress plugins, which is able to handle data-heavy sites. Facebook, CyberCoders and WordPress are all developed using PHP.
A PHP framework is a web applications development platform for PHP, that contains libraries of previously packed functions and classes and also software application design elements. With the help of a PHP framework, developers will be able to build the application faster.
The websites and applications built using PHP frameworks also feature responsiveness which helps businesses fulfil their performance needs.
We have listed the 5 best PHP frameworks that you can use in your projects.
Introduced in 2011, Laravel has now become the most popular free, open-source PHP framework in the world. It is renowned for its elegant syntax that is easy to grasp and work with. It can also handle complex web applications securely, at a faster pace than other frameworks.
With Laravel, developers can get their work done rapidly and will be able to skip a lot of groundwork since it simplifies the development process by easing common tasks such as routing, session, caching and authentication.
Highly secure, as it blocks any malware activities trying to enter within the web application
Smooth data migration
Route caching, increasing the loading speed of the web app
Released in 2005, Symfony is another popular PHP framework used widely across the globe. The framework is highly flexible, as it features a bundle and component system that enables developers to cherry-pick the PHP functions they need, or they can just use the entire framework.
Symfony is a set of reusable PHP components and a PHP framework to build web applications, APIs, microservices and web services. It also features built-in testing functionality so the developers can ensure that their applications run as they should.
Highly flexible framework enabling developers to set up individual components
Built-in testing functionality
Faster development and testing
Launched in 2014, FuelPHP is a relatively new PHP framework. FuelPHP incorporates the best practices from other PHP frameworks with additional improvements of its own. It is written in PHP 5.3 and implements HMVC pattern.
FuelPHP offers a lot of features to help developers create a full-fledged web application. It provides flexible components, simple configuration, easy-to-use ORM, REST-based application development mode, etc.
Flexible and community-driven web framework
Easy to configure, use and maintain
Extremely portable and works on almost any server
Flexible URI routing system
Provides RESTful API development support
Input filtering and prevents SQL injection
Secure authentication and authorization framework
CodeIgniter is a PHP MVC framework used for developing web applications rapidly. It provides out of the box libraries for connecting to the database and performing various operations like sending emails, uploading files, managing sessions, etc. It uses the Model View Controller (MVC) architecture, using different components to handle specific development tasks.
CodeIgniter is an excellent framework for PHP beginners since it’s easier to learn and get started with. It also features excellent documentation, making it easier for the developers to find solutions for the problems they might run into during the development.
MVC based system
Full-Featured database classes with support for several platforms
CakePHP is an open-source web framework that follows the model–view–controller approach. Initially released in 2005, it was the first MVC PHP framework to hit the market.
CakePHP provides a wonderful set of libraries with several helpful components. It also provides one of the most comprehensive sets of components, making it a great option among the developers looking to implement complex features in their system/development.
Its advanced modularity enables developers to create more standalone libraries
Even if you’re a PHP pro, it takes a great deal of time to code all the parts for a new project. Thus, choosing the best PHP framework will help you skip a lot of groundwork and directly experience the fun part of building a new project as per your needs. Always go for the best option evaluating all the necessary aspects of the available ones.
Today, we live in an age of rapid technological growth, in which the programming profession is becoming increasingly prominent every day. As a result, several people are interested to know which programming language they should choose to succeed in the field.
Modern programming is divided into various areas, including system programming, game development, mobile app development, web programming, etc. Thus, it is important to take not only their importance and prevalence but also their use into account when selecting a programming language.
Let us look briefly at the most common programming languages that you can learn in 2020.
Created in 1991 by Guido van Rossum, Python is a high-level, object-oriented, interpreted general-purpose programming language.
Among programmers, the popularity of Python continues to grow. Python is the only programming language that has seen steady growth in the last five years, according to some studies.
Python’s great benefit is the simplicity that allows you to write code quickly and easily. In fact, Python is a universal language; it can, therefore, be used in several fields.
Python relies on the learning of machine language, artificial intelligence and big data. This also tackles a problem such as cybersecurity in software development.
Python is best for web development, Machine Learning, and statistical data analysis, and is being used by NASA, Google and Pinterest.
Why Study Python?
Python has short syntax and a clear structure, making it easier to learn.
Available on all platforms of UNIX, MS-DOS, Mac OS, Windows, Linux and other UNIX-like operating systems.
Python’s implementations include a wide range of applications, ranging from light tasks to large programs.
In 1995 James Gosling at Sun Microsystems developed Java, a high-level, object-oriented language. It is one of today’s most famous languages. Although released in 1995, it is widely used for the production of mobile apps, games and commercial applications, especially for Android.
The main advantage of Java is that it’s actually in the highest paying programming language. Recent estimates indicate that 9 million developers and over 7 billion users use Java worldwide.
Java is best for Cloud computing, Internet of Things (IoT), corporate applications, desktop GUIs and is being used by tech giants like eBay, V2COM and Eurotech.
Why Study Java?
Gives you the ability to write applications for android easily
It’s a good predecessor to learning other programming languages
Simple, fast and easier to learn.
Developing very quickly with the introduction of many popular frameworks from huge companies like React, Vue, Node, Express, etc., making it easier and more advanced.
Runs on any OS with a browser that supports it.
Ruby and Ruby On Rails
Ruby is another famous object-oriented, general-purpose programming language. It was created in 1993 by Yukihiro Matsumoto and is primarily used with web development framework Ruby on Rails.
Ruby on Rails was created by David Heinemeier Hansson and was released in 2004. It is now a mainstay and Ruby is rarely used without it.
Ruby is best for web development, web applications, security, system administration, robotics, and networking. It is being used by huge companies like Airbnb, GitHub, Hulu, Bloomberg and Kickstarter.
Why Study Ruby?
Great for full-stack development
Huge community and user base
C#, pronounced as C-Sharp was released by the Microsoft team in 2000. It is an imperative and declarative language that contains multiple paradigms including lexically scoped, imperative, declarative, functional, generic, object-oriented, and component-oriented programming disciplines.
For programmers/developers with previous C++ or Java experience, C# is even simpler. C# is best for .Net web development, windows applications, software applications and development, and it’s currently being used by companies like Microsoft, Axosoft and Unity.
Why Study C#?
Best tooling for Windows application development
Easy to learn.
Runs on .NET platform, which is used to write desktop applications and games on Windows.
Suitable for developing mobile apps for Android and iOS.
C++ is an extension of C language. It is an object-oriented, middle-level language developed in 1983 by Bjarne Stroustrup at Bell Labs. It quickly became popular among new programmers around the world, as it is often the basis for learning other languages.
It has been benefiting technology development for over 30 years and is used for creating operating systems, search engines, video games, application and software development.
Google Chrome, Photoshop, Firefox, PDFReader, and many other equally well-known applications are all written in C++.
Why Study C++?
Supported by Apple, Windows, Android and Blackberry
Most programmers begin their programming journey precisely with the study of C++.
Used in large projects to create popular applications.
C++ specialists are in demand in large companies.
It inherited the traditional strengths of the C language, such as flexibility or compatibility with hardware devices.
C is a powerful general-purpose language that many other languages including C++ and C# were inspired by. It was created in 1972 by Dennis Ritchie at Bell Labs.
By design, C provides constructs that map efficiently to typical machine instructions. It can be used to develop software like operating systems, databases, compilers, and so on.
It is mostly best for creating operating systems, hardware, artificial intelligence and software development and is being used by huge companies like Apple, Oracle and Microsoft.
Why Study C?
C is a middle-level language that reduces the gap between the low-level and high-level languages.
It can be used for writing operating systems as well as doing application level programming.
Helps to understand the fundamentals of computer theories
It is very fast in terms of execution time
Hypertext Preprocessor, PHP is a popular web-scripting, server-side language created in 1994 by Rasmus Lerdorf. Mostly used for developing dynamic web applications, PHP is an open-source, interpreted, and object-oriented scripting language that can be executed at the server-side.
PHP runs much faster than scripts written in other languages like JSP and ASP. It uses its own memory to automatically lower the server workload and loading time, resulting in faster processing and better performance.
PHP is best for developing both static and dynamic web applications and WordPress plugins, which is able to handle data-heavy sites. Facebook, CyberCoders and WordPress are all developed using PHP.
Why Study PHP?
Simple to install and customize.
It handles the website’s dynamic content, database and session monitoring.
The cookies can also be accessed and configured using PHP.
It allows data to be authenticated and validated.
Various protocols like HTTP, POP3, SNMP, LDAP, IMAP and more are provided by PHP.
It lets you control user access.
Handling forms is also easy.
SQL stands for Structured Query Language and is used to manage database content. It was first produced in 1974 by the IBM Research Center and has become and has become a ubiquitous means by which data is queried, stored and reported on.
SQL is now considered a standard language for storing, manipulating and retrieving data in databases as it is best for data analysis, big data management and mining.
Major names in the tech industry use SQL for data management. Some of these companies are Microsoft, Stack Overflow, Accenture, etc.
Why Study SQL?
Easy to learn.
Quick access to data and easy data manipulation
Swift is a general-purpose, multi-paradigm, compiled programming language developed by Apple Inc. for iOS, iPadOS, macOS, watchOS, tvOS, and Linux. It was first announced by Apple back in 2014 and has garnered huge interest from developers all around the world.
Swift is a good place to start if you’re interested in Apple products and the production of mobile applications. It has been optimized for success and planned for modern iOS production from the ground up. Not only is iOS operational on all iPhone and iPads, but other operating systems like watchOS and tvOS are also supported.
Swift is gradually increasing its user base and now giant companies like Google, Facebook, Uber and IBM are shifting to Swift for their iOS apps.
Why Study Swift?
Fast and easy to learn.
Its built-in tools make learning intuitive
Ability to develop apps not only for iOS, but also for other Apple devices including Mac, Apple TV and Apple Watch.
While the computer programming sector is evolving rapidly, the above-mentioned languages remain very strong. You’ll be in a great position not only this year but in the years to come by learning one or more of these languages.
But, only you can answer the question of the best language to learn if you continue your journey into coding. Pick the type of program that you want to use, based on your interests and development.
What is a JS Framework, and why use one?
In the next few paragraphs, we’ll have a look at the best JS Frameworks in 2020 along with their features, pros and cons.
Created and maintained by Facebook, React has earned popularity within a very short period of time. Released seven years ago, React is very similar to Angular, however, lately, it surpasses Angular by almost all factors. It is more flexible, requires fewer resources, and updates don’t make it too unstable. It also makes the use of a virtual DOM, and hence, the integration of the same with any application is more straightforward. You can even combine React with other libraries, if necessary.
Who Uses React?
The framework became so popular, partly because Airbnb and Twitter have it in their cores, it is now being used by other tech giants like Facebook(duh!), Instagram, Netflix, Uber, Pinterest, Udemy, Dropbox and New York Times.
With React, you can easily create interactive and dynamic UI for web and mobile applications. React updates efficiently and renders the right components when data changes and declarative views make the code readable and easy to debug.
2. Virtual DOM:
In React, there is a corresponding virtual DOM object for every DOM object. It creates a virtual copy of the original DOM and is a representation of a DOM object.
3. Event handling and Rendering:
React has its fully compatible W3C object model event system created, providing a cross-browser interface to a native event, meaning no need to worry about incompatible event names and fields.
React offers the best in class Server-Side Rendering SSR with excellent support.
React uses one-way data binding with an application architecture called Flux controls. ReactJS helps update the View for the user and Flux controls the application workflow. Virtual DOM adds advantages as it compares the new data with original DOM and updates the View automatically.
React is a component-based framework, where the component of the webpage is divided into small components to create a view. Components can be reused and nested within other components, making development easier and well-maintained.
5. React Native:
With React Native, you can create cross-platform mobile apps. It uses native components instead of web components like React as building blocks and serves access to the features these platforms offer, apart from transforming React code to work on both iOS and Android.
Creates files of small sizes
Updates don’t impact stability much
Can be combined with other top JS frameworks
In most cases, developers need to know additional tools for the full coding
The difficulty of the learning curve depends on the dev’s experience, knowledge and background solutions
Created in 2014, by an ex-Google engineer Evan You, Vue.js has already made its way into the market and has proven its worth by offering various features. It combines the good parts of AngularJS (View Layer) and the good parts of React (Virtual DOM) into a single framework.
Today, Vue.js is one of the most popular JS frameworks and the easiest of the bunch.
Who Uses Vue?
Vue.js is also being used around the web by huge tech giants like Alibaba, Google(for Google Careers), Nintendo, Louis Vuitton and Behance by Adobe.
1. Virtual DOM:
The viewers view final changes that reflect in the real DOM. The method is creative and cost-effective; also, the changes are done quickly.
2. Data Binding:
This feature facilitates to manipulate or assign values to HTML attributes., change the style, assign classes with v-bind available, which is a binding directive.
3. CSS Transitions and Animations:
This feature provides several methods to apply a transition to HTML elements when they are added, updated, or removed from the DOM. Its features consist of a built-in component that wraps the element responsible for returning the transition effect.
It provides HTML-based templates that bind the DOM with the Vue.js instance data. The templates are compiled into Virtual DOM Render functions. A developer can use the template of the render functions and can replace the template with the render function.
Vue.js uses methods when an event occurs that isn’t necessarily related to the instance data being mutated or want to change a component’s state or when. Methods do not keep records of any dependencies but can take arguments.
Vue.js is simpler in terms of API and design. A web developer builds simple applications in a single day.
Small and quick ecosystem
Simple code structure
Easy to integrate with other apps
Might be too flexible for some devs
Language barriers, as most of the guides, are in Chinese
AngularJS is created and operated by Google and is implemented to use for developing SPAs. It extends the HTML into the application and interprets the attributes to perform data binding. It was created in 2010 and was one of the earliest hot JS-based frontend frameworks. But, as Facebook released React, it exposed the design flaws of AngularJS, and it quickly became an outdated framework. As a result, the Google team has created an entirely new SPA framework and released it as Angular in 2016.
Unlike React, it is an end-to-end Framework with “Out-of-the-box” support for everything one needs to develop an Enterprise-grade Web App. Also, Angular is the first significant framework that has embraced TypeScript and played a considerable role in making TypeScript popular.
Who Uses Angular?
Angular is being used by Gmail, Forbes, Upwork, PayPal, etc.
Angular is widely used for cross-platform app development, including PWAs, native and desktop apps.
2. Speed and Performance:
With Angular, developers and designers can create UI views with simple and powerful template syntax. The Angular CLI can also help developers build fast, add components and test, and instantly deploy their apps.
Angular’s intuitive API can also let developers create high-performance, complex choreographies, and animation timelines with very little code.
Complete Application framework with middleware, routing, template.
Supports MVC pattern with a view system supporting more than 14 template engines.
Offers robust routing.
Express also supports content negotiation.
Full control over external behaviour and data access levels
Fast and easy development
No need to switch between languages to develop apps and configure servers
Effortless to integrate other solutions
Easy learning curve
Knowledge of middleware plug-ins required
Sometimes the template code makes the process more complex
2. Asynchronous and event-driven I/O:
All the APIs are asynchronous, which means that its server does not wait for the API to come back with data. Here the server calls the APIs one by one and keeps moving to the next one while it uses a notification mechanism of Events to generate a response from the API, called previously. This makes it fast too.
Node.js, along with event looping, follows a single-threaded model.
3. Highly scalable:
Node.js follows an event mechanism that makes it possible for the server to respond in a non-blocking manner, which eventually makes it scalable.
Robust technology stack
Fast-processing and event-based model
Strong corporate support
Seamless JSON support
Performance bottlenecks with heavy computation tasks
Ember.js was introduced in 2015, and since then, it has gained popularity with its wide application area. The features of Ember.js support two-way data binding and hence, establish a reliable platform for handling the complicated user interfaces.
Offers HTML and CSS of the development model at the core.
Provides instance initializers.
Offers routes that are the core features, used for managing the URL.
Provides the Ember Inspector tool for debugging Ember applications.
Uses templates that help to automatically update the model if the content of applications gets changed.
Next.js is a React framework for production developed by Vercel, formerly known as Zeit. Next.js gives you the best developer experience with all the features you need for production: hybrid static & server rendering, TypeScript support, smart bundling, route prefetching, and more, all without the need to configure.
Next.js is an end-to-end, higher-level web framework on top of React and Node.js. It offers both server-rendered and static websites for web, desktop and mobile devices.
Built upon the two most popular frameworks: React and Node.js
Offers “Build once, runs everywhere,” feature; i.e., a Next.js app can run on Web, Mobile, and Desktop
Offers excellent Server-Side rendering with exceptional SEO support and fast startup
Offers automatic code splitting and filesystem-based routing
Supports easy-to-use data fetching and built-in CSS support
Running Next.js with basic configuration is really easy and pleasant which allows quickly starting new projects.
Every view is a separate file in a page’s catalogue
Every subpage is generated as a separate package which means that we gain code splitting and lazy loading without any configuration.
It might complicate the app as pages are another element in the smart/dumb components structure.
Uses of this framework include significant areas like back-end development, management of the database, business logic, and rendering of the front-end.
It is a full-stack framework to develop the complete stack: Frontend-to-Backend
For front-end development, it has its own template engine. But developers can use Meteor with other popular front-end frameworks like Angular, React, Vue.js or Svelte
It’s a cross-platform framework and can develop an application for Web, Mobile, and Desktop
Meteor has an integrated JS stack, which enables different integrating technologies (e.g., MongoDB database, React front-end) with minimum effort
It is an Isomorphic platform sharing the same API on client-side and server-side.
It is a compile-time framework and does not need any framework-specific runtime
It has the smallest bundle size among all frameworks
It performs the DOM rendering via reactive programming, which is faster than Virtual DOM most times. As a result, Svelte gives the fastest rendering among all frameworks.
It supports both client-side and server-side rendering with excellent SEO support.
Developers can use Svelte to develop a Web app, Cross-platform Mobile App development, or Desktop app development.
Easy to learn
Supports client-side as well as server-side rendering
It underpins both single direction and two-way officials and urges developers to convey excellent administrations without making the application development process difficult and annoying.
Who Uses Polymer?
Polymer is being used by different Google administrations and sites including YouTube, YouTube Gaming, Google Play Music, Google Earth, and so forth. Additionally, it has been considered by different rumoured brands like Coca-Cola, IBM, ING, McDonald’s, and General Electric for bringing the best of arrangements into reality.
It gives the polyfills for creating customized and reusable elements
Used for the creation of reusable widgets in web documents and applications
It uses Google material design for the hybrid development of mobile applications for fast and easy to develop mobile applications
The custom elements are distributed across the network and allow users to use these elements with the help of HTML Imports
Implicity of creating software blocks with the help of web components
One- and two-way data binding support
Compatibility with most existing browsers
Developers will need to try harder to make components in every browser
It can be slow in performance(right now) on mobile, as mobile devices do not have as powerful JS engines as on the web
The global spread of the Novel Coronavirus, commonly known as COVID-19 has impacted almost all of the businesses in the market in one way or the other. Ecommerce, however, is playing a critical role in the fight against COVID-19, with online retailers experiencing a flood of orders from customers confined to their homes.
GlobalData’s recent report, COVID-19 Impact on Ecommerce, reveals that COVID-19 will have a long-term positive effect on the e-commerce sector, with even the most sceptical consumers forced to abandon physical stores in response to restrictions on movement.
What is most surprising is that everybody has adapted to the situation we live in and changed rapidly, ranging from limits on personal rights to improvements in general working practice! Every company in which we operate has been impacted in some way so far, but it is very interesting to see how businesses have responded, not only because they must adapt to new workplace protection policies and remote operations, but also because they begin to change their trade approach.
Most retailers of all channels are expected to change towards purity, some see a growing demand for certain product lines, while others are adapting to new consumer innovation. We have seen companies adapt their approach to supporting logistical challenges, with many increasingly relying on Amazon as a distribution and a main route towards the market at this difficult time.
The lockdown and the surge in online activity we’ve seen in Google Trends generally is pushing people to try new ways to get essentials, and also to satisfy their non-essential retail impulses through e-commerce. This will definitely bring about a longer-term change in procurement conduct, but to what degree we can only be aware of the wider economic impacts and the duration of the social distances. This volatility is never a perfect way to boost consumer trust and to raise total net spending. However, there is definitely potential for those brands and retailers in the right segment that can have a good online trading experience at all costs to sell more and attract the new consumers for a longer period of time.
Various approaches to government and developments in quarantine-friendly communities make forecasting a little harder. Most shoppers want to purchase important items and food online that normally would not. As a consequence, a behaviour improvement in this category may be predicted over a longer time. However, considering that most of these programs have failed to fulfil this order, many of them have been mixed up. As seen in those search trends, for other categories like hobbies, home entertainment, and home and garden, there’s plenty of opportunities right now if brands and retailers can get delivery and no-contact click and collect systems working effectively over the coming weeks. It’s an opportunity to build connections with many new customers as well as to get current customers to construct accounts for the first time and to attempt online enforcement methods.
Despite all of the odds against us, we should ensure that we keep e-commerce companies afloat on digital channels whenever it is possible.
In these tough times, we have established some of the approaches that e-commerce companies can use to increase their businesses and help ease the lives of customers.
Ensure Consumer Health
First and foremost, it is important to convince consumers that they first put the protection of their employees and their terminal customers. Consider modifying the ad copy, website landing pages and even adding pop-ups to undo any concerns about orders while keeping them secure.
Even the call-to-action you use in marketing with such financial volatility in combination with health issues, it might not be the time for hard-to-sell CTAs.
Then use this room to show consumers that you truly care for their well-being and deal as accountably as possible. Conversion levels are likely to increase as a result of this reassurance, but you should definitely review the return policy as well to ensure that consumers feel at ease while buying.
Examine your present goals and Key Performance Indicators(KPIs)
One of the most important things to consider, at this time and at all times, is whether your goalposts should move during this period of enormous fluctuations (P.S. they should). If your business usually looks at online and offline sales and optimizes them accordingly, you will need to review how performance has changed since stores have closed their doors and tailor your KPIs and targets to online accounts only.
Maybe you currently use physical marketing modes like home installations or the means of flyers, either that is much less successful or it will not be feasible in the next few weeks, and so budgetary adjustments would lead to ensuring that any new consumer is able to interact with your brand and purchase from a safe environment via digital channels. This will also help ensure that any lower enclosure activity, such as Google Shopping, has enough budget to capture increased online demand, where sales can usually take place on the high street.
Check the market carefully
Carefully review how your competition reacts to the evolving landscape. If some of your main competitions have gone out of PPC(Pay-Per-Click) auctions, at a lower cost per click ( CPC), you’ll be able to capture a lot of demand. Undertake this extra traffic to gather more public data, which can be used later for research and for more insights into how the world shifted during the crisis, as long as the stock rates and logistics are up to date. Review the websites of rivals. How easy are they for consumers to find details on their distribution protocols and to ensure the protection of their staff and customers?
Act in harmony as a unit
Throughout these decisions, you have to work closely with buying teams across the communications and environment to ensure that you are mindful of any problems with current as well as future stock rates. Where issues are not foreseen, trade and marketing will proceed as you please, but if stock constraints lead to long lead times or delivery times, you might be interested in slower optimizing your resources and advertising budgets, so that the traffic flow on your e-commerce website is compatible with your ability to service those customers.
While we do live with what will one day be taught in curricula all over the world, for now, we will need to take several steps to ensure that we continue to help improve the economy through these difficult times in the e-commerce retail sector wherever we can.
To know why SEO is important for a business, we first need to know the answers to these two questions: “What is SEO?” and, “How does it work?”.
What is SEO?
Unless you’ve been living under a rock, you’ve definitely heard about SEO. SEO is an acronym that stands for Search Engine Optimization. It is the process of making changes to your website content and/or design in order to help it appear in the search engines. SEO helps you increase your visibility on the web and get organic traffic from the search engine results page.
In other words, SEO involves making certain changes to your web design and content to make your site appear at the top of the results page.
How does SEO work?
SEO can get quite complex when it comes to all the different factors that impact your ranking. But the basic process involved in it is not as difficult as you think it is and is quite easy to understand.
Search engines want to provide the best service for their users. I mean, who wouldn’t😉? This means search engines are always trying to deliver results on their pages that are not only high quality but also relevant to what the user is looking for.
And, in order to do this, search engines scan or crawl different websites to better understand what the site is about, which helps them deliver more relevant results to the users searching for a certain topic or keyword.
Similarly, the search engines will scan the site to determine how easy it is to navigate and read, rewarding user-friendly sites with higher rankings on the search engine results page.
Why is SEO important for small businesses?
SEO helps small business owners create fast, robust, and user-friendly websites that rank higher in search engines, which in turn helps bring more qualified potential customers to their sites and eventually increases conversion rates.
It also helps build brand awareness for the business as search engine users are more likely to trust a site that’s on the first page of the search engine results pages (SERPs)
If you’re a small business owner, you should utilize SEO and build a strong web presence and bypass competitors and gin new customers for your business and take it to the next level.
5 major benefits of SEO for small businesses
1. Brand Awareness
One of the benefits of getting higher rankings on SERPs is building brand awareness. When your site appears on the first page of major search engines such as Google, Yahoo and Bing, your potential customers are more likely to trust the brand when they search for a particular term rather than the brands with a weaker web presence.
This is why small businesses that want to build better brand awareness must invest in SEO and start gaining top rankings for the KEY terms related to their business. Search engines now play a significant role in making or breaking a brand.
2. User-Friendly Websites
SEO helps business owners create a faster, smoother and more user-friendly website. It is not only about optimizing for the search engines, but it is also about improving user experience too.
A well-structured, clean and uncluttered website compels visitors to stay longer, thereby, decreasing bounce rate and increasing page views. So, SEO is not just about writing good keywords, it’s also about writing good code and designing better UI.
3. More Customers
One of the main reasons for having a website is to stand out from your competition and increase customer base. You wouldn’t want to invest 1000s of dollars on marketing, right? Businesses with a good SEO optimized website are more likely to bring MORE customers and grow as twice as fast than the businesses that don’t have one.
SEO has become one of the most efficient and affordable marketing strategies that exist today. Besides, it has become the only source that brings in reliable and loyal customers who are actively seeking to find your product/service.
SEO will help you bring the “targeted” traffic to your website, and eventually more customers to your business than any other marketing tactics.
4. Higher Conversion Rates
SEO-optimised websites load faster, are easy to read and surf, and are displayed properly in almost all types of devices, including mobile and tablets. Websites that are easy to read and navigate are more likely to grab and hold attention from your readers or visitors – i.e. they’re more likely to become your loyal customers, subscribers, and returning visitors.
5. Bypass Competitions
“If you want to excel in today’s market, an SEO optimized website is key.”
Let’s take an example of two businesses that are in the same industry, selling similar products, at similar prices. One of them has an optimized website while the other has a non-optimized site. Considering everything else is equal, which company do you think will attract more customers to their website from local searches? Which company will likely grow faster and become more successful?
Search engines and SEO are very powerful. If your competitors are doing SEO marketing, simply you must ask yourself why you haven’t invested in such a strategy yet too.
Apart from everything stated in this article, keep in mind that if you don’t have good content to offer on your site, none of these matters. “Content is key”. Without good content, the chances of your business doing good in the market are very less.