SEO can be an excellent way to increase traffic to your website, however, it surely is a bit confusing and difficult. It is necessary that you know or learn about other means of driving traffic to your website besides SEO. This way, even if your primary traffic source fails you, the site traffic won’t be affected.
In today’s post, we’ll take a look at some ways that you can use to increase your website traffic besides SEO.
The most obvious option to help increase website traffic is advertising. Online ads can instantly generate hundreds, if not thousands, of clicks to your website. In 2020, paid search and social media ads are two of the most excellent ways of attracting visitors to your site. They can help you instantly build your brand and get your site in front of thousands of people.
You should always adjust your paid strategies to your site to suit your marketing goals, meaning, you don’t just want more traffic, instead, you should try to increase conversions too. For this, both ads and the content you’re offering should be attractive, relevant and convenient to the visitors.
If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target high commercial intent keywords as part of your paid search strategies. Yes, competition for these search terms can be fierce (and expensive), but the payoffs can be worth it.
2. Social media
It’s not enough to just produce great content and hope that people find it; you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. They can massively impact your business and its ability to generate traffic and sales.
You need to provide value to your customers/followers on social media and develop some goodwill between them and yourself. For this to work too, you should try to create more engaging content so you can gain more traffic through your social media platforms. If your content is good enough, people will be persuaded to visit again, so that they can consume some of your latest content.
They’ll also be more inclined to follow you on social media, which can help drive traffic when you post content in the future.
3. Guest Blogging
Guest blogging is another very important and effective way of generating visitors to your website. Many industry giants offer guest blogging on their site, which helps them increase traffic to their website as well as the writers’ websites.
Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand. However, when it comes to guest blogging, you need to consider a couple of things. First being, finding the right websites that accept guest posts and target your niche market. For this, you can do some research online. You can also take a look at this site where Peter talks about the best sites to guest post.
Another main point to consider for guest blogging is to write compelling content for the site that you’re going to be working with. This gives the right target audience a strong reason to read your content.
4. Go After Referral Traffic
Instead of trying to convince other sites to link back to you, you should try and create content that people want to be linked to. Always write compelling content so that it attracts visitors and authors from other sites who would like to link your content or site in their blogs.
You can generate more referral traffic by publishing your website to online directories, leveraging social media, commenting on blogs on popular sites and being active on industry forums.
5. Posting On LinkedIn
Research shows that LinkedIn accounts for more than 60 per cent of all traffic from social media channels to company websites. Its robust targeting capabilities play a major role in generating traffic for companies. Over the years, LinkedIn has become much more than a means of finding a perfect job.
It is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis. Doing so can boost traffic to your site, as well as increase your profile within your industry, especially if you have a moderate to large following.
6. Improve Your Site
You can improve your site in a couple of ways like making it responsive and load faster. The days when internet browsing was done exclusively on desktop PCs are long gone and the number of people using their mobile phones for browsing the internet has increased significantly. If your website is still not responsive and looks good only on desktops or larger screens, then you’re basically telling your potential customers to go elsewhere.
So, making your site responsive has become a must to not just make it look good, but also to increase your traffic.
Besides responsiveness, you should also focus on making your web pages load faster. People hate it when they have to wait forever to just visit a page. And, your bounce rate will be very high as well. You can try various measures like optimizing images, page structure and other third-party plugins to make your site load faster.
These are just a couple of things that you can implement on your site to gain more traffic besides SEO. You should always make sure that the content on your site is good, and relevant to the niche market you’re targeting. Without good content, converting your site visitors into potential customers is nearly impossible.