If you’ve been following our previous blogs, you might already know what SEO is and why it’s important for any business. SEO refers to the process of making changes to your website content and/or design to help it appear higher in search engines, especially Google. It helps you increase your visibility on the web and get organic traffic from the search engine results page. Various factors affect website optimization which includes the speed of your site, content, server and source code management. It also depends on your business’s social media involvement.
In this post, we’re going to be talking about some of the best SEO tools in the market that you can use to improve your site’s visibility and reach. These tools can also help you check the SEO status of your website.
Whenever you talk about SEO, Google is the first thing that comes to mind. So, we’re starting our list with a wildly popular analytics tool from Google.
Google Analytics is a free tool that gives you access to a wide range of data that can be used to improve your website’s SEO. It lets you track and analyze your site and visitors data. The main data that you Google Analytics can track on your site are page views, events and transactions.
With Google Analytics, you can use advanced filters that let you segment data results so you can only focus on what’s important to you. Besides this, you can also add secondary dimensions to your reports to segment data and dig deeper into the results.
Google Search Console
Google Search Console is another free SEO tool from Google that provides data about your website’s search metrics. It checks the status of your site, URLs and so on. It helps you identify underperforming keywords, optimize pages with high rankings and low click-through rates. Besides these, it also helps you fix sitemap issues and do a lot more.
Google Search Console’s index coverage report helps you understand how Google crawls your site and find issues on your website that are keeping your pages from getting indexed.
Mozbar is a free browser extension that provides on-page access to Moz’s link metrics and site analysis tools. It is a powerful tool to analyse a website’s SEO status. It can help you find out the critical issues on your website and ways to improve them.
Mozbar also creates Domain Authority(DA) and Page Authority(PA) which play a vital role in improving the rank of your website on search engines.
SEMrush is an all-in-one SEO tool and is among the top SEO analyzer tools in the market. It makes it easier to perform an SEO audit on your website and helps you identify any issues on your site that are keeping you from achieving the best results.
Ahrefs is one of the best SEO tools, best used for backlink analysis. It can be used to backlink auditing, URL rankings, keyword research, competitive analysis and much more.
Ahrefs also offers organic search reports to help you identify your competitors, their traffic, links and keywords so you can compare them to yours and improve them accordingly.
Google PageSpeed Insights
Google PageSpeed Insights is another free tool from Google that helps you analyze your website’s overall performance and gives you suggestions to make it better. Since Google rewards pages that load faster, improving your site’s speed can lead to better search rankings.
It can report on the performance of a page on both desktop and mobile devices and provides easy to understand suggestions on how the page can be improved. Google PageSpeed Insights gives you a performance score that summarizes your page’s performance.
If you want to get the most out of your SEO efforts, you need to start looking for the best SEO tools and using them. Any of the above tools can help you easily optimize your content, monitor your competitors and improve your rankings quickly. Now, it is up to you to choose which tool suits your business the best and start working on your website optimization. You should always go for the one that can help you drive more traffic, generate leads, boost sales, and expand your reach.