To know why SEO is important for a business, we first need to know the answers to these two questions: “What is SEO?” and, “How does it work?”.
What is SEO?
Unless you’ve been living under a rock, you’ve definitely heard about SEO. SEO is an acronym that stands for Search Engine Optimization. It is the process of making changes to your website content and/or design in order to help it appear in the search engines. SEO helps you increase your visibility on the web and get organic traffic from the search engine results page.
In other words, SEO involves making certain changes to your web design and content to make your site appear at the top of the results page.
How does SEO work?
SEO can get quite complex when it comes to all the different factors that impact your ranking. But the basic process involved in it is not as difficult as you think it is and is quite easy to understand.
Search engines want to provide the best service for their users. I mean, who wouldn’t😉? This means search engines are always trying to deliver results on their pages that are not only high quality but also relevant to what the user is looking for.
And, in order to do this, search engines scan or crawl different websites to better understand what the site is about, which helps them deliver more relevant results to the users searching for a certain topic or keyword.
Similarly, the search engines will scan the site to determine how easy it is to navigate and read, rewarding user-friendly sites with higher rankings on the search engine results page.
Why is SEO important for small businesses?
SEO helps small business owners create fast, robust, and user-friendly websites that rank higher in search engines, which in turn helps bring more qualified potential customers to their sites and eventually increases conversion rates.
It also helps build brand awareness for the business as search engine users are more likely to trust a site that’s on the first page of the search engine results pages (SERPs)
If you’re a small business owner, you should utilize SEO and build a strong web presence and bypass competitors and gin new customers for your business and take it to the next level.
5 major benefits of SEO for small businesses
1. Brand Awareness
One of the benefits of getting higher rankings on SERPs is building brand awareness. When your site appears on the first page of major search engines such as Google, Yahoo and Bing, your potential customers are more likely to trust the brand when they search for a particular term rather than the brands with a weaker web presence.
This is why small businesses that want to build better brand awareness must invest in SEO and start gaining top rankings for the KEY terms related to their business. Search engines now play a significant role in making or breaking a brand.
2. User-Friendly Websites
SEO helps business owners create a faster, smoother and more user-friendly website. It is not only about optimizing for the search engines, but it is also about improving user experience too.
A well-structured, clean and uncluttered website compels visitors to stay longer, thereby, decreasing bounce rate and increasing page views. So, SEO is not just about writing good keywords, it’s also about writing good code and designing better UI.
3. More Customers
One of the main reasons for having a website is to stand out from your competition and increase customer base. You wouldn’t want to invest 1000s of dollars on marketing, right? Businesses with a good SEO optimized website are more likely to bring MORE customers and grow as twice as fast than the businesses that don’t have one.
SEO has become one of the most efficient and affordable marketing strategies that exist today. Besides, it has become the only source that brings in reliable and loyal customers who are actively seeking to find your product/service.
SEO will help you bring the “targeted” traffic to your website, and eventually more customers to your business than any other marketing tactics.
4. Higher Conversion Rates
SEO-optimised websites load faster, are easy to read and surf, and are displayed properly in almost all types of devices, including mobile and tablets. Websites that are easy to read and navigate are more likely to grab and hold attention from your readers or visitors – i.e. they’re more likely to become your loyal customers, subscribers, and returning visitors.
5. Bypass Competitions
“If you want to excel in today’s market, an SEO optimized website is key.”
Let’s take an example of two businesses that are in the same industry, selling similar products, at similar prices. One of them has an optimized website while the other has a non-optimized site. Considering everything else is equal, which company do you think will attract more customers to their website from local searches? Which company will likely grow faster and become more successful?
Search engines and SEO are very powerful. If your competitors are doing SEO marketing, simply you must ask yourself why you haven’t invested in such a strategy yet too.
Apart from everything stated in this article, keep in mind that if you don’t have good content to offer on your site, none of these matters. “Content is key”. Without good content, the chances of your business doing good in the market are very less.
Image Courtesy: Unsplash